Get access to real-time monitoring data of your presence in social media at prices starting at $14/hour
In the last ten years, one of the biggest developments on the Internet has been the integration of social media as a major component in marketing and customer relationship management. Social media represents a plethora of freely available data you can use to better understand the needs and desire of your target audience, public perception of your brand and the current status of the market for both you and your competitors.
Techlines LLC is a leading social media monitoring company. We offer comprehensive brand monitoring on social media services designed to provide in-depth analysis of all these factors and more as related to your business’s brand, products and services.
Our Social Media Monitoring Services
Social media monitoring offers several important benefits to your company depending on your industry and the data you need to gather from your target audience.
When properly implemented, it can allow you to better understand the current reach of your brand, the brand recall of your company in social settings, the cross sell and up sell opportunities within your market and in new or emerging markets, as well as the share of voice you hold and the voice of the customer and the impact it has on the development of that market.
You can learn how best to segment your market and using tools like text analytics and affiliation rules, we can provide in-depth analysis of what the market is doing as it happens. Much faster, rawer and more detailed than any form of secondary qualitative or quantitative research on the subject, corporate social media monitoring services offers real world results from an open field of data that we can access on your behalf.
Our social media brand monitoring services are done as part of a three-part process. This process includes monitoring, analysis, and generation of insights and reports with which you can make decisions such as allocation of marketing budget and future development of new products and services.
1. Monitoring
During the monitoring stage, we develop specific queries for mobile phones and social media interfaces and run them periodically to gather data, creating dashboards that capture and present data based on the buzz across a number of topics in your industry.
2. Analysis
During the second stage, we develop a preliminary category model and start classifying and clustering the data gathered during stage one. From there, we can start auditing that data and tuning it to the specific sentiments of your audience.
3. Generation of Insights and Reporting
In the final stage, we develop reports that highlight the effect that public buzz and sentiment within your market have on your business and that of your competitors as well as advanced analysis of what this data means.